In the middle of Cotentin (somewhere in Normandy where I am from), there's a little shop called - la maison du biscuit - selling biscuits. Not industrial ones, but real authentic home-made biscuits. And they make the best biscuits I ever had.
Every month, thousands of biscuit-lovers come to the shop. You even have coaches next to the shop, and people must wait outside, queuing!
Now, thinking of the 4Ps I have been taught in business school (product, place, promotion, price):
The shop is located in "Sortosville en Beaumont" (believe me, it's not central)
They do not do any promotion/advertising (at least, traditionnal)
They do not sell thousands of different products (but only a very good few)
They are not selling cheaper than other shops (actually slightly more expensive)
I hope they've stopped talking about the marketing mix and the 4ps in business school. All successes I have seen in the last few years (be it online or offline) have been telling me a total different story.
No comments:
Post a Comment