Lots of new businesses bet on making money online with advertising as main revenues. Indeed, adsense from google made it very easy for anyone to earn a few dollars from the ads displayed on the side of a webpage. Making a living with adsense/ revenues from advertising is another story.
1- It's extremely hard is to attract people to your site, blog or podcast.
2- It's even harder to keep them coming back
=> If you want to make money online, do not create your site or blog or podcast. Instead, get your product or service right, and use social-network sites, classifieds and/or bloggers to sell it for you.
Tip: Testing online is cheap. Let's say you want to sell tennis rackets online, assuming to can have it at a cheaper price than retail of course... You may first post the rackets on craiglist and wait to see the response. If you receive 10 emails or phone calls the next day, it means the response is rather positive and you may start your business in real . However, if you receive no emails or calls, it might be that your product is in low demand and/or your price is too high. You would need to refine your offering and try it again.
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