Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, has launched KWIQ, a generative AI-powered real estate assistant. This innovative tool is designed to enhance the efficiency, creativity, and productivity of real estate agents by leveraging advanced AI technology.
Key Takeaways
- KWIQ is a generative AI-powered real estate assistant.
- It is integrated into KW’s proprietary technologies, including Command and Connect.
- KWIQ assists with content creation, market research, and automation.
- The tool is trained on KW’s proprietary models, systems, and training resources.
A New Era for Real Estate Agents
KWIQ, launched in Q2 '24, is accessible via an interactive, intelligent chatbot within KW’s proprietary technologies. These include Command, a cloud-based CRM-plus platform, and Connect, a learning management system. According to Chris Cox, Chief Technology and Digital Officer at KW, KWIQ is set to transform the way agents work by empowering them to operate smarter, faster, and more effectively.
Features and Benefits
KWIQ offers a range of features designed to support real estate agents in their daily tasks:
- Information and Insights: KWIQ provides information on various real estate topics and market trends, helping agents gain valuable insights.
- Content Creation: The AI assistant helps draft content such as newsletters, social media posts, and listing descriptions, saving agents time and effort.
- AI Tools and Automation: KWIQ offers guidance on using AI tools, setting up automation, and integrating AI into workflows, thereby streamlining processes and improving productivity.
Continuous Improvement and Future Updates
KWIQ is trained on premier training content from Keller Williams University, best-practice business models from top agents, and KW’s library of best-selling real estate books. The tool will continuously improve with additional content and features. Within the next six to nine months, KWIQ is expected to provide real-time market research and analysis, offering data and insights into local market conditions and trends.
Commitment to Excellence
Keller Williams is committed to enhancing the efficiency, creativity, and productivity of its agents. The company plans to roll out additional features that will save agents time and money, ultimately helping them provide the best client experience. With the advantage of having the most data in the industry, KW aims to connect market- and production-based datasets into KWIQ to further aid agents in their work.
About Keller Williams
Based in Austin, Texas, Keller Williams is the world’s largest real estate franchise by agent count, with more than 1,100 offices and 174,000 agents. The franchise is also No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders.
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