Is this 'me'?

In his post, Seth Godin talks about the pleasure for us to read our names. And he actually gives an interesting example, on how marketers use some strategies to "grab" your attention. But he also underlines the fact that, in some time from now, that strategy will be over used, and we will start ignoring these emails/pictures.. with our own names.

Well, in one part, this is true. When we are tricked by something/someone several times, we tend to become suspicious and sometimes, inhibited. But our names...would that really happen? I mean, this is probably the one of the only words that when we hear it, we react on it instantly, even though we heard it hundreds or thousands of times.

I do think marketeers will continue using personnalization as a strategy for a very long time. And I also believe they'll go even further by adding elements in their message you will be familiar with (ie. friend's or family's names, your company's name, etc..). The more familiar elements they will include in their message, the higher attention we will 'pay'.

Consumers, be ready!