When it comes to competition, people usually associate it with the "ennemy", the bad vs. the good, "they do wrong - we do right", etc... But we're wrong.
Why? Because our competitors:
- oblige us to improve or create new things
- push us to think outside the box
- explore new ways/strategies for us (at no cost)
- promote our industries
- are often very good potential partners
So tomorrow, imagine the impossible. Think of ways to work with your partner. It might remove some barriers you might had in your mind. And if you still cannot imagine such thing, have a look at Tom peter's blog. If you do not want to partner with your competitors, you should at least respect and be opened to them.
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